Whyse Branding is a boutique brand firm that
creates true brand stories through acquisitions
and incubation.

Designed to activate the next generation of retail, Whyse Branding fulfills voids 
in the marketplace by customizing teams of industry experts, designers,
marketers and world-class manufacturers.

Founded by Sally Mueller, a former Target retail executive with over 25 years experience
across merchandising and marketing, our team mines and maximizes
the ownable potential of each brand story.

Whyse Branding has deep connections in the retail industry and has proudly
worked with the best names in retail including Target, Kohl's, Nordstrom,
Zara, C&A and Tesco.


Brand Experience